Google Ads Case Study
Chima’s Towing is a Towing & Roadside Servicing Sacramento, Ca and surrounding areas. They offer a wide range of towing and roadside services.
They came to us in September 2019. We had to deliver and instill confidence with this new Google Ads campaign.
Key Metrics (KPIs):
- Phone Calls
- Direction Request
OUR Methodology
We've developed an internally tailored system of keywords, ad copy, and ad extensions by meticulously gathering valuable insights from our past Ads campaigns and extensive competitor research. We placed a particular emphasis on optimizing these elements for this specific industry.
To make our advertisements truly shine, we employed a geotargeting strategy for each location, strategically choosing keywords and adjusting bids where we identified openings amidst the dominant competition. Furthermore, our ad copy was carefully crafted to highlight both the personal and professional facets of our company, allowing us to connect with customers on a more intimate level.
The Results
Since the campaign launched in 12/19:
- 22.9K Clicks to Website
- 19,119K Calls
- 1005 Direction Requests
In summary, the campaign has achieved significant success, consistently delivering high-quality results month after month, much to the client's utmost satisfaction.
They consistently secure the top position in impression share, surpassing local competitors like AAA.com with 89% of instances when their ad appears at the pinnacle of the search results page, which stands as one of the highest achievements in the region. These outcomes substantiate that our ads effectively target the right audience, preventing unnecessary expenditures and maintaining cost efficiency.
Next Steps
Looking to grow your towing business? Sound like something you could use help with? Submit your information below to hear from one of our Tow Marketing Specialists to see how OMG Tow Marketing can help take your business to the next level.
