OMG TOW MARKETING Google Business Pro, Helping Businesses Rank Higher on Google to Get More New Customers
Brady Beyers has been with OMG for over 4 years, starting with Brady’s Towing and Recovery’s main location in Watford City, North Dakota. Currently, OMG handles marketing for three locations, along with a Google Ads advertising program and a WebWorx website management package.
In February ‘22, Brady’s Towing decided to expand into Montana and we decided to create an entirely new presence in that city using our Google Business Pro product.
Expanding into a new territory is always a challenge. Not having an online presence at all in areas where other companies have been operating online for years is going to cause obstacles. Understanding these issues is key to developing a strategy and clear timelines and expectations, but once the local organic marketing kicks into high gear the phones start ringing off the hooks.
Our full buildout across our entire OMG Listings Network of over 70 directory websites ensures that our clients are always visible across various platforms such as Google, Bing, Yahoo, Yelp, Apple Maps, BBB, and much more. This coupled with our ongoing optimization tasks makes it so that our clients can feel confident their business is visible online during their operating hours wherever potential customers may be looking. We also encourage our clients to share photos with their DMS so OMG National can publish them across all platforms. This helps build prominence in the eyes of Google, and builds brand recognition with potential clients.
Google Business Pro boasts ongoing publishing tasks to ensure we keep our clients top of mind with Googlebot. These tasks include weekly Google Business posts, Questions & Answers being applied to the GBP listing, adding Products, and publishing photos to the different galleries across the OMG Listings Network.
Additionally, GBP includes review management and solicitation services. We alert our clients to every review that comes in and reply to each review in a timely and professional manner. We also help our clients get more reviews with text message solicitation tools. We can send text messages to past customers asking to leave a review on Google, and include the direct link to Google reviews.
Next steps would be to increase Google Ads budget, and also adding on SEO Pro. SEO Pro can help increase the business websites authority for specific keywords, which will in turn increase the local rank of our Google Business Profiles.