Heavy Duty Marketing Case Study

Arrow Wrecker Service is a very established towing service located in Wichita, KS

Arrow Wrecker Service is a very established towing service located in Wichita, KS. They boast one of the largest fleets in the metropolitan area and have been doing business since 1977. They strive to deliver urgent and reliable towing services at competitive prices and pride themselves on safety and security. Although Arrow Wrecker Service is well established and one of Wichita’s top towing, recovery, and mobile repair services, their competitors were dominating them online, causing them to lose potential market share miss and miss out on cash calls.

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The Problem

Arrow Wrecker Service was missing out on many opportunities and cash calls, they needed to revamp their online presence if they wanted to start ranking above their competitors and appearing in relevant local searches; though Arrow Wrecker Service is well established in the area, they found that their competitors were dominating them on the internet and sought out the help of a tow verticalized marketing agency, OMG Tow Marketing.

The Solution

OMG Tow Marketing’s solution to get the foundation of Arrow Wrecker Service’s online presence laid was to start them on our flagship program, Tow Marketing Essentials. This program tackles both critical areas of online marketing, search and social and was strategically designed to target and connect with customers. OMG’s Tow Marketing Essentials helps towing companies be found and selected by prospects online and is one of the most cost-effective solutions in the marketplace to help towers get more cash calls!

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The Methodology

OMG Tow Marketing’s team began optimizing Arrow Wrecker Service’s online listings, we claimed and synced their business listings across over 400 databases to ensure the information online was accurate and up to date, this will help them get found online! We built out and revamped their social media channels while also optimizing their Google My Business profile. At the same time, we began soliciting reviews using TowBook and integrated our Customer Voice platform. OMG Tow Makreting’s efforts and methodology uses only the best practices and are strategically implemented to enhance towing companies online presence to get more cash calls!

The Results

As a result of OMG Tow Marketing’s efforts, Arrow Wrecker Service is now one of the highest-ranking tow companies in Wichita and boasts over 500 organic calls each month. They were so pleased with our results, they added WebWorx after a month on the program (https://omgtowmarketing.com/webworx-professional/) , added his 2nd business on our Tow Local Marketing Essential’s program, and added Google Ads (https://omgtowmarketing.com/google-ads/).

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Next Steps

Arrow Wrecker Service's footprint continues to expand and he is now trying to replicate the same success with his truck repair business, FasTrak Fleet Service. OMG Tow Marketing is eager to help and anticipates continued success and growth for Arrow Wrecker Service and their sister companies!

Looking to grow your towing business? Sound like something you could use help with? Submit your information below to hear from one of our Tow Marketing Specialists to see how OMG Tow Marketing can help take your business to the next level.

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