Heavy Duty Marketing Case Study
Pablo Matos, owner of Matos Towing & Recovery based out of Reading, PA, is a longtime player in the towing industry. He started his business with a simple car dolly and over the course of 12 years he has grown his fleet to over 10 trucks, including a heavy duty 50-ton rotator. When asked how he was able to “get over the hump” and really start to grow his towing company, Pablo simply said: “I believed in myself, and I took out a loan”, a sentiment shared by many in the towing industry.
Photo: Pablo, with Mike Rappaport, co-owner and founder of OMG Tow Marketing at the 2019 Trust Award luncheon in Atlantic City.
Pablo had invested a sizable amount of money in the acquisition of his new heavy duty tow truck, but found that the truck was not working as often as he’d like. Seeking a solution, he met OMG Tow Marketing at the 2019 Atlantic City Tow Show, where he was also a recipient of the Trust Award, an award designated for the highest rated towing companies on Google. On why he signed up with OMG Tow Marketing, Pablo said: “I really wanted to take a step up in my advertising that would shine a light on my towing business”.
Photo: Pablo showing off his pride and joy, his Kenworth 50-ton rotator.
After cleaning up his presence across 400+ listings, leveraging and monitoring his reviews, and establishing a social media strategy, we focused on optimizing his Google My Business, the basis of all local search.
- A Google My Business website was created on the back-end of the listing to provide another strong citation.
- His pictures were all optimized with geotags and EXIF data, and then uploaded to the listing to assist in rank.
- His listing was built out with both a robust list of his services filled with keyword laden descriptions and an extensive Q&A section.
Once all off-page SEO initiatives were completed, we set our sights on his website. We built a website optimized for towing and built to Google’s SEO best practices, with all headers, copy, and images optimized for the “Heavy Duty Towing” search query. A heavy duty towing blog focused on their contributions to the trucking industry during the COVID-19 outbreak was added to the site. We then created a custom social post promoting the blog, which was boosted to an audience of over 3,000 people.
In an effort to continue growing his business and dominate the surrounding areas, Pablo has entered into OMG’s additional product offerings by adding Google Ads to his OMG Stack.
Our Google Ads product, Ads Advantage: Search, is an important piece for any towing company looking to dominate in a given area for specific services. The utilization of search ads, call ads, and map ads combined with a strong organic presence can result in the Google search engine result page being dominated by your business.
Looking to grow your towing business? Sound like something you could use help with? Submit your information below to hear from one of our Tow Marketing Specialists to see how OMG Tow Marketing can help take your business to the next level.