Leveraging Content for Local Growth

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“Content is King”, an old marketing term that still holds true. In digital marketing, content refers to publishing new images, unique blogs, social posts, videos, or other forms of digital media on the various outlets available (Website, Google My Business, Facebook, Yelp, etc.). Done correctly, this can help increase impressions, engagement, and leads to your … Read more

How Google Guarantee is Helping Small Business

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Google Guarantee is the hero that small business, in-home service providers need.   Google Guarantee, part of the Google Local Services umbrella, is changing the game for mom and pop service providers. For those unfamiliar with the program, Google Guarantee is a screening process orchestrated by Google, which qualifies businesses to be “guaranteed” for the consumer, … Read more

“Google Screened Program” for Professional Services

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Google Continues to Innovate With New Ad Unit for Professionals: Google Screened What’s New Following the early success of the “Google Guarantee” for home service providers and its Local Service Ads, the Mountain View, California behemoth has launched Google Screened. With a wide scale roll-out during 2019, front page results are now being dominated by … Read more

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