Just like many things in life, there are options – you can choose how and where you’d like to advertise your towing business. So why choose Google Ads for a towing business?
Google Ads have been tested and proven to be the most effective solution for the towing industry and towers nationwide are investing in this paid ad strategy and generating REAL results but you may be asking yourself “how” or “why”?
Towing is an emergency service and when a stranded motorist needs a tow, they’re likely whipping out their smartphone and turning to Google, adding to the other 5.6 billion daily searches per day. In today’s marketplace, consumers have become more dependent on Google and Google Ads give your business an opportunity to appear at the right place at the right time, when a prospect needs a tow.
Google Ads are ideal for towers, you can advertise select services in designated areas. You wouldn’t want to waste your budget getting calls for heavy-duty jobs that are out of your servicing area especially if your trucks can only handle light to medium-duty jobs. And that is just one of the many beautiful things about Google Ads, you can select the services you’d like to advertise in a select geographic area and only appear in relevant searches.
Although these campaigns can get your business tons of new quality leads and cash calls, they can also lead to tons of wasted ad dollars if your campaign is not created, managed, and nurtured properly. As a trusted Google Partner with over 1,800 active towing clients, we know what works and as important, what doesn’t work. OMG Tow Marketing has been working in the Towing community for more than 30 years and we know TOW!
To remain competitive in today’s marketplace, your towing company must be the first thing prospects see when searching on Google. It’s important to note that everybody searches in different ways, and our experience and large keyword library ensures our clients come up as often as possible for the right searches. From “tow truck near me” to “heavy-duty towing near 33067” and “cash for junk cars in Naples,” we have the ads customized to what drivers are looking for!
When prospects are looking for the towing services your business offers, is your company appearing?