75% of people searching on Google will not scroll past the first page of results. Where your company ranks can determine whether you get that next call or not.
Your Google page needs to be prepared to attract new business and all the action is happening on that first page.
Here are some tips to help your business rank and capture the top organic results on Google:
Ensuring your company’s website is optimized and performing can increase your rank dramatically. SEO, Search Engine Optimization, is one of the most common optimization strategies; some basic SEO tactics include keyword inclusion across your site, meta descriptions of the images on the site, and tagging each page with descriptive text.
Click here to identify how your company’s SEO compares to your competitors.
Another technique to maximize your business’s organic rank is the leveraging of content creation. Publishing relevant and unique content such as pictures of recent tow jobs, stories, or featured services through blogs and social media campaigns, increase your credibility and authority in Google’s eyes. Incorporating service keywords will also enhance your prominence within Google’s ranking algorithm. Quality and consistency are critical factors when it comes to content creation and can help your company’s social presence which in essence, amplifies your ranking. Click here to see where your company’s social presence ranks amongst other tow companies.
At the end of the day, the goal is MORE CASH CALLS. Ranking high on Google influences lead generation tremendously. Organic tactics take time and effort, today, sophisticated companies have the ability to strongly influence companies’ rank through paid advertisement investments as well which typically generate faster results. However, organic rank is still extremely impactful. Ranking high on Google is achieved strategically, SEO and content creation are just 2 of many organic techniques.
The first step to improving your tow company’s rank is seeing where and how your towing business is appearing online; you can do so through a free comprehensive business scan here.