Yes, we said “Sexier”!
Sexier because pay-per-lead options are indeed faster.
Sexier because all these new ad platforms are more fun for marketers.
Sexier because almost anything is better than the labor intense work involved in a solid, organic SEO campaign.
But despite the lack of respect it gets, the actual value that SEO brings is actually gaining ground in terms of importance, in a post-cookie, privacy-first world. SEO is a time-tested approach which has been proven to deliver a fantastic ROI with more quality leads and cash calls when deployed for the right company and using the right approach.
As part of a well-balanced internet marketing diet, your SEO program can generate consistent increases in traffic to your towing website resulting in new leads and cash calls! The best part is….. you can do so without a companion budget for buying the ads or paying per click. The budget required here is mainly time and thought-based. Understanding that SEO is not a quick fix, and setting aside some of your marketing budget for it, is required. Also, up front decisions need to be made to ensure that you select key areas of your towing website for optimization. Careful thought here, with the help of a professional, should be a key consideration. Questions such as, “What does the competition look like if I optimize my website around Service A as opposed to Service B” and “Which will likely move up the ranks and yield more traffic and cash calls?”, must be considered.
There is no doubt that the trends over the past decade have been on the “paid ad” side of the road and most tow marketing solutions steer towards Google Ads and paid solutions but competitive new ad portals, the tendency is to try something new, to roll the dice, and these factors make an SEO approach to your web content that much more important.
Why pay for leads or cash calls when you aren’t yet informed about what results are possible from a concerted SEO effort on your current website?
For more information on OMG Tow Marketing’ approach to SEO, schedule a call today!