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Tips to Optimize Your Towing Company’s Google My Business

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The way people find towing companies has evolved – more than ever, consumers are turning to Google. That being said, every towing company should have an optimized Google My Business (GMB) profile and it should be as robust and complete as possible. If you do not have one or your GMB profile is not optimized, Google will not display your profile in search or map results. Claiming your listing is a crucial first step – optimizing your profile will then deliver results, meaning more of the calls you want!

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GMB profiles offer a variety of features for towing companies to convey information about their company such as services offered, location, hours of operation, website, and other essential information consumers look to find online when searching for a tow company as well as features to enhance the customer experience including reviews, company update posts, and more! 

Is your Google profile claimed, verified, and optimized?  Click here to schedule a call with a Google Local specialist to check your profile status and discuss a strategy for ongoing optimization and market progress for your most important search terms and keywords. 

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Once your profile is claimed and verified, it is crucial to ensure your profile information is accurate, up to date, and that it looks good! Profiles with visuals have a higher click-through rate according to Google and also help paint a picture for prospective customers – there are a variety of different opportunities to share photos on your Google profile and we recommend leveraging them all. Cover photos, profile pics, and any additional photos will enhance prospects’ virtual experience with your business while also giving you a competitive edge! 

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Reviews are also used to help “paint the picture” for prospective customers and your Google Local profile is the place to showcase them! Your reviews are a key contributor to your profile’s optimization and Google rank! They are a signal of trust and authority to Google – both positive and negative. Programs like OMG Tow Marketing’s Google My Business-Pro, help you maximize all the attributes of Google, including soliciting, managing, and responding to reviews. 

Your Google My Business page, if optimized and managed correctly, will generate a significant amount of new business for your company – with the huge search volume running through Google each day, these profiles have become essential components for tow companies nationwide. Appearing at the top of Google means more exposure to potential customers who are looking for the job types you provide.

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