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Tow Marketing Essentials Case Study

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Help Your Business Rank Higher On Google To Get New Customers

This client’s TME product was launched in late 2019. Until August 2021, the Like Campaign and Boosts were doing well, without any real improvement or drop in Cost Per Result.

The Methodology

In August 2021, the Social Media Specialist created a new Like Campaign ad utilizing a GIF. We also expanded the targeting geographically - from 25 miles to 40 miles. We saw results nearly double over the following 30 days. We also began performing Facebook Page Optimizations in August 2021.

During the September Boosts and Like Campaign Optimization, the Social Media Specialist noted that the Boost “Post Engagement up by 267% in the past 28 days, People Reached up by 202%” and the Like Campaign “Page Likes and Followers up by 1,333% in the past 28 days”, which was an exceptional leap in total results.

Since September 2021, results on the page have increased steadily, month over month.


The Results

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Next Steps

Looking to grow your towing business? Sound like something you could use help with? Submit your information below to hear from one of our Tow Marketing Specialists to see how OMG Tow Marketing can help take your business to the next level.