If you’re a towing or roadside assistance business owner, you know that showing up quickly when someone searches for help is critical. Your Google Business Profile (GBP) is often the first place distressed drivers look. But we talk to towing pros every single day at OMG Tow Marketing, and we know that getting your profile verified, especially through video verification, can be a confusing roadblock. What exactly does Google need to see to prove your business is real and operating?

Good news: we recently gained some valuable insights directly from Google! We’re sharing key takeaways from an interview featuring Shreena, a Product Manager on Google’s Business Profile team, who focuses specifically on improving verification, trust, and support for businesses on Google. Shreena gave us a clearer picture of what Google looks for during video verification.

Shreena explained that Google’s goal is a critical balancing act: making it easy for legitimate businesses (like reliable tow operators) to get verified quickly, while also preventing fraudulent profiles that could mislead drivers in distress. This means the process is designed to be thorough and requires specific evidence.

What Google Needs to See in Your Verification Video

According to Shreena, your video verification helps Google confirm a few core things:

• Your business genuinely exists and operates where you claim it does.
• You are a real person managing the profile.
• You are authorized to represent the business.

How you show this evidence in your video depends on whether your business has a public address or operates strictly in a service area.

Google is Working on Improvements

Shreena also touched on frustrations around incorrect suspensions and delays in support responses. She acknowledged that while suspensions are necessary to combat fraud, Google is “addressing very seriously” instances where legitimate businesses are unintentionally affected. Their team is working to improve these systems and streamline the overall support experience.

Partner with OMG Tow Marketing for Success

Understanding exactly what Google needs for video verification can be the difference between a quick approval and frustrating delays. At OMG Tow Marketing, we understand the specific challenges towing and roadside assistance companies face with online visibility, including navigating Google Business Profile verification. We stay on top of Google’s processes and can provide expert guidance to ensure your verification goes smoothly and your profile is set up to get found by drivers who need you most.

Tired of verification headaches slowing down your business?