Have you noticed how more and more customers are able to request quotes or even schedule towing services without actually speaking to a business? Platforms like Google My Business, Facebook, and Yelp allow customers the ability to connect directly with towing companies online. In the specific case of Google My Business. The “My Business” app … Read more
Sometimes it’s WHAT you know and sometimes it’s WHO you know. In today’s ever changing digital advertising environment knowing your prospects/customers online behavior is a major advantage when doing anything on Google, especially getting the most qualified calls in those “micro-moments” when one may need assistance. What search terms are drivers using when looking for … Read more
There’s no excuse, it’s a new year – make 2021 the year for your towing company with more cash calls! Out with the old and in with the new, use this new year as an opportunity to not only reflect personal goals but also your business ones – OMG Tow Marketing’s team of digital marketing … Read more
Is your towing company being found in relevant Google local searches? Are you maximizing the power of Facebook and its billions of daily users? If you answered no to any of the 2 questions above, your company is likely not dominating local search and you’re likely not harnessing the true power of Facebook – the … Read more
Google Ads have the power to get towing companies cash calls, a lot of them! However, a problem many towing companies face is the complexity of launching a successful Google Ads campaign. If marketing is not your expertise, understanding the backend logistics and functionality of Google Ads is overwhelming! OMG Tow Marketing’s Google Ad campaigns … Read more
OMG Tow Marketing has studied the market, done the testing, and is able to PREDICT results for Google Ad campaigns – our towing clients who deploy OMG’s Google Ads are generating revenue at 4-5x their ad spend. For example, clients investing $600 on ad spend are likely to receive a return of $2,800 to $3,500 … Read more
Marketing has changed tremendously in recent years, presenting opportunities for businesses to target specific audiences and harness intent. Google Ads are one of the primary platforms driving this transformation and allow companies to advertise to people who are looking for something specific such as a towing service. One of the biggest differences between the people … Read more
When a consumer needs a tow, they’re more than likely turning to Google to find a towing company and Google Ads are not only the top results that come up but they also take up 100% of the results screen on mobile devices. Is your towing company running Google Ads? If not, you’re likely missing … Read more
Is your company ranking? Where do you stand in comparison to your competitors? Ranking on Google includes a diverse set of algorithms and requirements that are ever changing – increasing your businesses local rank CAN be done but it needs to be done strategically and monitored regularly. The first step to getting more cash calls … Read more
When someone needs a tow, they aren’t going to the yellow pages or shuffling through business cards, they’re going to Google – is your towing company appearing in local Google searches? Today, consumers are Google dependent and your towing business needs to rank on relevant search queries or you’re more than likely missing many cash … Read more
